London's new domain name is available today
London joins New York as one of the first cities to get its own domain name. It is a global city welcoming residents and visitors from around the world. This domain is open to anyone regardless of their status within the Capital.
By using .london you are telling your potential clients that the content is relevant to them. It allows you to draw brand association to the city you operate from and provides you with a memorable and distinctive address.
Trademark holders and Londoners can pay an additional premium within a window of 16:00GMT 29/04/2014 through to 16:00GMT 31/07/2014 . Trademark holders get first preference, and Londoners also can stake an early claim.
The flood gates to first come first served clients starts from 9th September at 11:00 GMT 2014. From this point forward anyone can apply, paying the standard annual registration charge only.