100s of new domain extensions to match your business
Have you been frustrated to find that someone beat you to the perfect .com or .net domain? Well this is often because there has been a limited supply of domain extensions to choose from. We're set to see an explosion from 22 generic extensions to thousands.
For the first time extensions will be made available outside of the latin character range. Arabic, Chinese and languages based on the Cyrillic alphabet will be made available.
You can start to choose domain extensions that are relevant to your business. Instead of having a domain ending with a generic .com, why not have .plumber if that's what you do? Makes sense doesn't it, and if you join in the quickly you may be able to get a nice short version (eg john.plumber).
SEO isn't an accurate science, but it is the opinion of many that the new extensions open up new possibilities to be found. Imagine you are a hotel in Wales, but embracing .hotel or .wales it is clear to anyone viewing your entry in the search engines what you deliver or where you are based, regardless of any other details supplied.
The Sunrise Period is a limited pre-registration period and is the mandatory first phase of all new gTLDs. The Sunrise is the right period to register trademark brand names as domains. Larger additional fees apply at this stage, some of which aren't refundable if you're not successful.
Registries have the option of including a Landrush period in their launch timeline, though this phase is not mandatory.
High value, shorter or more memorable domains will feature within a landrush sale.
The General Availability phase follows all Sunrise and Landrush periods. This is the open-ended phase where the TLD is available on a "first-come, first-served" basis to the general public. You can now proceed to register your new domain as you would any other domain extension.
